Brief
A cross-media production for a new artist or band in a genre (or sub-genre/ hybrid) of your choice. Create an original music video and associated print or online material to promote the same artist or band. You should create a cross-media production for an established record label (such as Columbia or Parlophone) that is owned by a major conglomerate targeting a mainstream audience of 30-49 year olds with an interest in your chosen genre of music. The music video must be between 3 minutes and 3 minutes 30 seconds in length, and include the following: Two or more filming locations (e.g. studio, rehearsal or live venue, or other locations) Wide range of camera shots, angles and movement Shots of the artist or band to establish a clear identity/image Performance footage (rehearsal and/or live and/or lip synched) Representations of at least one social group Clear structure with an element of narr...