Brief

A cross-media production for a new artist or band in a genre (or sub-genre/ hybrid) of your choice. Create an original music video and associated print or online material to promote the same artist or band.

You should create a cross-media production for an established record label (such as Columbia or Parlophone) that is owned by a major conglomerate targeting a mainstream audience of 30-49 year olds with an interest in your chosen genre of music.

The music video must be between 3 minutes and 3

minutes 30 seconds in length, and include the

following:

 Two or more filming locations (e.g. studio, rehearsal or live

venue, or other locations)

 Wide range of camera shots, angles and movement

 Shots of the artist or band to establish a clear

identity/image

 Performance footage (rehearsal and/or live and/or lip

synched)

 Representations of at least one social group

 Clear structure with an element of narrative to visually

interpret the lyrics

 Editing of original footage to the music track

 Graphics depicting the original name of artist or band and

title of the track

Create a front cover and double page

feature article for a new music magazine

to promote your artist or band to the

target audience.

Length: 3 pages