Audience Research

Target audience 30-49
The demographic my music video is directed at would be people aged 30 to 49. This can include genres such as pop, country and sometimes classical, so it has a relatively wide variety compared to a demographic of current teenagers, who rarely listen to country or classical music, as their musical focus is mainly consumed by rap or pop music.
The category of 30-49 is a very broad category as it could span from the 2000s to the 70s and 80s which can be highly contrasted. 
The graph below is statistical data from statistia.com




The table below shows the different artists associated with the target demographic of 30-49
My target audience includes artists such as Mumford and Sons, The Lumineers, Arctic Monkeys, John Legend, Pink Floyd, Jack Savoretti, Billy Joel, David Bowie, Frank Sinatra, Stevie Wonder, ABBA, Elton John, U2 and Bon Jovi.
I have decided to start planning Twenty One Pilots' "Smithereens" after researching and looking through multiple surveys. This song can be adapted well into a music video even though one hasn’t been made for it yet.






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