storyboard

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Audience Research

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Target audience 30-49 The demographic my music video is directed at would be people aged 30 to 49. This can include genres such as pop, country and sometimes classical, so it has a relatively wide variety compared to a demographic of current teenagers, who rarely listen to country or classical music, as their musical focus is mainly consumed by rap or pop music. The category of 30-49 is a very broad category as it could span from the 2000s to the 70s and 80s which can be highly contrasted.  The graph below is statistical data from statistia.com The table below shows the different artists associated with the target demographic of 30-49 My target audience includes artists such as Mumford and Sons, The Lumineers, Arctic Monkeys, John Legend, Pink Floyd, Jack Savoretti, Billy Joel, David Bowie, Frank Sinatra, Stevie Wonder, ABBA, Elton John, U2 and Bon Jovi. I have decided to start planning Twenty One Pilots' "Smithereens" after researching and looking throu...
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Parlophone

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Parlophone Records Limited (also known as Parlophone Records and Parlophone) is a German-British major record label founded in Germany in 1896 by the Carl Lindström Company as Parlophon. The British branch of the company was founded in 8 August 1923 as The Parlophone Co. Ltd., which developed a reputation in the 1920s as a leading jazz record label. On 5 October 1926, the Columbia Graphophone Company acquired Parlophone's business, name and release library, and later merged with the Gramophone Company on 31 March 1931 to become Electric & Musical Industries Limited (EMI). George Martin joined EMI in 1950 as assistant label manager, taking over as manager in 1955. Martin produced and released a mix of product including comedy recordings of the Goons, the pianist Mrs Mills, and teen idol Adam Faith. In 1962, Martin signed the Beatles, at the time an unknown struggling rock band from Liverpool. During the 1960s, with artists such as Cilla Black, Billy J. Kramer, th...
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Brief

A cross-media production for a new artist or band in a genre (or sub-genre/ hybrid) of your choice. Create an original music video and associated print or online material to promote the same artist or band. You should create a cross-media production for an established record label (such as Columbia or Parlophone) that is owned by a major conglomerate targeting a mainstream audience of 30-49 year olds with an interest in your chosen genre of music. The music video must be between 3 minutes and 3 minutes 30 seconds in length, and include the following:  Two or more filming locations (e.g. studio, rehearsal or live venue, or other locations)  Wide range of camera shots, angles and movement  Shots of the artist or band to establish a clear identity/image  Performance footage (rehearsal and/or live and/or lip synched)  Representations of at least one social group  Clear structure with an element of narr...
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